Boston-based New Balance Athletics, Inc. and San Clemente-based Stance join forces for their first release in an ongoing series of collaborations in 2017. The first release will debut June 10th, entitled ‘First of All,’ includes two unique kits that each pay homage to the respective brand hometowns – Boston and San Clemente. Together, they tell the story of how two distinctly different companies, from opposite coasts, have come together to celebrate the art of the kit.
The Boston kit features the iconic New Balance 997 in copper rose and tan, and celebrates the city’s famed brownstone architecture. In addition to the color palette, a cobblestone patterned deboss is featured on the leather accents, while a teal reflective underlay represents the patina copper often found on the brownstones. The 997 is paired with a Stance 144 Needle crew silhouette in premium cotton that sports a classic, understated design to compliment the rich tradition of New Balance’s 997 shoe.
Boston-based artist Matthew Zaremba illustrated imagery for the kit’s social and retail marketing creative to convey Boston’s bright future and standing as one of America’s most historic cities.
To represent Stance, the newly introduced New Balance 1978 silhouette in slate blue and tan pig suede is paired with a Stance 144 Needle crew sock with athletic stripes to evoke the famed beaches and surf breaks of San Clemente where Stance came to life only seven years ago. The kit is as clean and easygoing as the place where Stance reimagined and reignited a category once left for dead.
Orange County-based artist, surfer and skater, Mark Oblow, showcases San Clemente through social and retail marketing illustrations that speak to the rare and beautiful lifestyle that’s lived in this California enclave.
Grey / White
Tan / Slate Blue / Navy
Navy / Tan
Tan / Grey
Grey / Black / Orange
Brown / Red
Black / Blue / White
Burgundy / White
Brown / Tan
Black / Sand